European perfumers smell
luxury fragrance lines
The oil-rich monarchies of
the GCC nations have a rich history of oud oil use, especially in perfumes for
men and women. Now, Europeans are catching a whiff of the versatility and
potential of the enticing, woody aromas of oud oil, particularly in creating high-value,
luxury perfume lines and high-end fragrances.
Europe embraces the exotic
qualities of oud
Whilst European countries
such as France may have a global reputation for perfumes consumption for both
men and women, in the Middle East the market demand is far higher. Oud oil is
regarded as one of the most sought-after scents in this part of the world. The
sweet, exotic complexity of oud oil has only really captured the attention of
international fragrance houses in the last 10 years. Recognizing the wealth of
the local Arab market and potential profits globally, European perfumers have
embraced the power of oud oil and its rich scent.
Oud symbolizes the opulence
of exoticness; a strong sense of heady passion and musky sensuality. Oud oil’s
many layers lend itself to single-note fragrances for women and colognes for
men, as well as discovering exciting combinations and innovative scents.
Whilst some European
perfumers may have started out or still focus on fragrances for the Arab
market, there is a growing demand for oud oil from European consumers too. To
satisfy demand from this newly emerging European market, there is a real culture
of experimentation with oud oil scents in Europe right now, with
never-before-seen combinations expanding the allure of this ancient
Arabian oud oil to Europe
via Thailand
With a global fragrance
market estimated to be worth around $46 billion US dollars in the next year or
two, the number of new scents hitting the shelves each year is rising
significantly. New markets are emerging and old markets such as the Middle East
and Europe are merging and crossing over. Celebrity perfumes may have reached
saturation point, but there is a growing demand for unisex perfumes and greater
choice in men’s colognes.
In the midst of these
shifts, Treedom symbolizes a new age of perfume making. The production of
Arabian oud oil comes from certified agarwood plantations in Thailand, with
growing production and demand in the Western world. With plantations and a distillation factory,
Treedom is supplying the growing European market with high-quality oud oil, as
well as the Middle East.
Oud oil retains its
avant-garde perfume status in Europe, considered the hallmark of exclusive and
exotic collections; regarded as a special ingredient that is unequivocally
unique and exciting.
